- retail / online -
Door-to-door brochures

Let’s go! ANWB is your ideal travel companion and that’s communicated omnichannel to more than 4.4 million ANWB-members. ‘The Champion’ monthly magazine, website, newsletters, POS, shops and of course the door-to-door brochures, circulation of 4 million, full with outdoor clothing, hiking boots, travel gear and Member Benefit. Every two weeks an adventure.

Agency:
JUMP! Retail

Concept & creative direction:
Ine Reijnen

Photography:
Dana van Leeuwen, Mark de Rouw

- retail -

Special Offers Brochure

Schiphol Airport, one of Europe’s largest airports, is visited every year by more than 68 million travelers. Many passers-by have to wait for their flight or transfer. While waiting they can shop ‘tax free’ in more than 50 shops in the terminals. The brochure, including over 100 special offers, is distributed every two months.

Agency:
JUMP! Retail

Design & creative direction:
Ine Reijnen

Photography:
Elmar Krop, Grafimedia

- retail / online -
Door-to-door brochures

The brochures of Intratuin gardening are a jewel on your doormat, full of inspiration, and the newest garden and deco trends. It’s not without reason that this brochure is awarded the Retail Brochure Professional Prize year after year.

Agency:
JUMP! Retail

Concept & art direction:
Ine Reijnen, Jacqueline Donker, Monique Nardten

Photography:
Marlies Hofstede

Styling:
Nicole de Werk

Website
In a time that websites were not that inspirational, Intratuin was at the forefront. This website isn’t live anymore.

Concept & design:
Ine Reijnen

Technique:
Greenorange

- retail -
Pfiffig im Alltag, klein im Preis
(smart in everyday life, small in price)

HEMA, the most fun brand in the Netherlands, is also available in Belgium, France, Germany and other European countries. These shops have their own formula and assortment. That’s why a special catalogue was developed, with the same fresh identity. Also Summer and Christmas flyers were designed and distributed, among a package of opening flyers, ads, posters, billboards, POS, member-gets-member promotions and newsletters for the new stores.

Agency:
JUMP! Retail, Doom&Dickson

Concept and design:
Ine Reijnen

- online / event  -
Rock Your Bottom

An interactive, multi media Hilfiger Denim fit guide with a touchscreen in Milano, Italy. Through a quick test you will discover which type you are and what jeans you fit best. A webcam took a picture that was projected XXL on buildings in Milano on Saturday nights. The jeans test was accompanied by a hypnotizing screensaver and window stickers.

Hilfiger Denim website
An inspiring website, with fashion images, shot in the famous Neon Boneyard near Las Vegas, USA. Including an interactive fit guide.

Joyride event
A promotion with ELLEgirl Magazine to celebrate the opening of the Hilfiger Denim store in Amsterdam’s PC Hooftstraat. More than 15,000 young women applied on ellegirl.nl and 200 winners could pick-up a Limited Edition ELLEgirl Jeans in Amsterdam. The PC Hooft Street was filled with muscle cars (and muscle boys) and long waiting lines. Logo, POS, ads, banners, e-dm and 8 muscle cars.

Agency:
Tommy Hilfiger Europe / Hilfiger Denim

Concept en art direction:
Ine Reijnen, Jristian Limsico, Marcel Bos

- retail -
Door-to-door brochures, brand activation, POS


The HEMA brochures go with the seasons. In springtime styling your home and garden, at Easter the tastiest chocolate Easter Bunnies and the best Easter brunch table. In summertime a refreshing jump in the water with tons of colorful inflatables. Cosy living in autumn. HEMA makes your life easier and more fun.

Agency:
JUMP! Retail

Art direction:
Ine Reijnen

Copy:
Dieuwke Reehoorn

Photography:
Simon Wald-Lasowski, Chantal Spieard,
Dana van Leeuwen, Alek Bruessing.

- activatie / online -
Easy Riders

A zigzag folder with a red transparant sleeve that makes the text disappear. The new collection Hilfiger Kids in a cool style.



Catch a sweater online game
An exciting pan-European interactive Hilfiger Kids Game: Catch a Sweater & Catch a Badge. Shoot your sling and catch a sweater. Use your butterfly net to collect five badges. Patch the badges on the sweater your sweater and win your self designed unique sweater.

Agency:
Tommy Hilfiger Europe

Concept and art direction:
Ine Reijnen, Jristian Limsico, Marcel Bos

- online -

From the founding of broadcasting company Omroep MAX in 2002, I designed many websites and platforms, email newsletters, logos, interactive guides, forms, players, webshops; like Omroep MAX, MAX Vandaag, MAX Maakt Mogelijk, 50plusnet.nl. Also customer journeys, sub sites for radio and TV shows within NPO portals. Most of the websites were adjustable and easy to redesign for a new season. Some examples.


Heel Holland Bakt

One of the most popular shows of Omroep MAX (after The Great British Bake Off). Every year the tasty design was updated and all recipes could be found on the website.

Client:
Omroep MAX

Design:
Ine Reijnen

Technique:
Youwe

MAX Vandaag (MAX Today)

A very extensive web portal with all content that you can think of for anybody aged 50 and over. News, tips, surveys, community, recipes, courses, and a complete medical encyclopedia. Besides the portal a weekly email newsletter was developed.

Design:
Ine Reijnen

Technique:
Roquin

50plusnet.nl

With more than 50,000 active members 50plusnet is the largest community for eldery people in the Netherlands. With a lot of functionality, clubs, fora, and match making. A great way for the elders to prevent loneliness, make new friends, join getaways and be active together.

Design:
Ine Reijnen

- online -
Allerhande.nl
Besides the regular AH.nl supermarket website and online Allerhande Award, I co-designed Allerhande.nl. Allerhande, the most popular cooking magazine in the Netherlands, became a mouth watering online platform, full of inspiration. Every week new content was posted, tips, videos and tons of recipes. Allerhande.nl was awarded with a Fabbie Award, two SMIN Awards and nominated for a Dutch Interactive Award.

Agency:
Fabrique

Concept and design:
Ine Reijnen, Patrick Sanwikarja, Sanne Wijbenga, Sander van Houdt, Thomas Moes, Studio Room.

Technique:
Maurice Guikema, Lukkien.

Content:
Media Partners

Important when you are self-employed: introduce yourself to potential and existing customers in a creative way. Every year in December or January a surprise is sent to clients to stay top-of-mind. In these cheerful series:

Out Of The Box

54 crazy creativity survival cards.

When I stayed in New York for three months, my clients had to develop their own creativity to be able to survive without me. I created an Out Of The Box crash course ‘thinking outside the box’. Ready to use. Thanks to the cooperation of many visual artists, creatives and photographers like 
Martin Parr (Spam), Daniele Tamagni (sapeurs, Willy Covary), Jaap Vliegenthart, Bert Teunnissen, Carl Kleiner, Kai Zastrow, Laser 3.14, Hans van Dijk and many, many more.

A Fresh New Year
Full color glossy card with a very fresh ‘frikadel special’ 


One hell of a green new year

More and more urgent: a coloring book about climate change with only green color pencils.

Head start 

Original USB drive in the shape of, well, me. With the pink hair.


For all your advertising messages
Unique branded shopping basket. Including a humorous user manual.
Illustrations: Great Graphic

NEW! 2003

A creative calandar. Every month is a fake product in a box: cut out and fold your own little grocery store. Nominated for a ADCN Creativity Award and 4 months were distributed nationwide as free Boomerang postcards.

Wooden sampler 


Surprising mailings by advertising agency De Werkvloer (literally The Work Floor, meaning workplace) for prospects and clients. The sampler contained pieces of a wooden floor that were a translation of the qualities of De Werkvloer.

Client:
De Werkvloer

Concept & design:
Ine Reijnen, Roland van Beveren

Jingle Bells

The most musical Christmas Gift ever. No CD this time, but a real guitar. Including a Christmas song book with instructions and a cosy Christmas illustration of the complete Werkvloer team.

Client:
De Werkvloer

Concept:
Ine Reijnen

- direct marketing -
Funeral Insurance


How to make a funeral insurance discussable? By offering a creative ‘split book’ together with a quotation. Partners could discuss their funeral by flipping the pages and think of their own favorite flowers and music. Each could use one half of the book, and together it created a inspirational talking piece. Because you never know… The book created a lot of publicity, and insurances.

Agency:
Rapp Collins

Concept:
Ine Reijnen, Peep van der Molen

Realisation:
Rapp Collins Publishing

Design:
DN30 Concept en Vorm

- activatie -
VIVA’s Summer Do Book


The Summer Do Book by women’s weekly magazine VIVA published a smaller version of the unique quartet game Sextet in an edition of 100,000. ‘Please can you pass me the Viagra?’.

There was a multi-guerrilla promotion with provocative billboards, a plastic spade and ‘sand body contest’ sampled on sunny beaches, stickers and free postcards. Message: go do something réally fun! For example: playing Sextet.

Client:
Sanoma Uitgevers / Viva

Concept & design:
Ine Reijnen, Greet Egbers

- event -
Come up with a brilliant stunt to introduce the new Audi A8, on the motor show AutoRAI. But a test drive isn’t possible at the location. So we introduced a helicopter to fly you straight from Amsterdam to the test circuit in Zandvoort. And back to the auto show after the test drive to enjoy more nice new cars. The result: a crowded booth, a ton of free publicity and a honorable mention at the Golden Giraffe Awards.

Agency:
B&S event innovators

Concept:
Ine Reijnen, Roland van Beveren

- activation -
ABN AMRO Student Bank Account


Promotion by ABN AMRO Student Bank Account. Every student who opened a bank account, got a free king size Chester. It was a huge succes. (‘bank’ means also ‘sofa’ in Dutch). National newspaper Trouw got a special cover during the introduction week with a huge headline: Smart Student Cheats Bank (also meaning: Smart Student Lifts Sofa). Awarded with a Golden PMDC Award and a Bronze Esprix.

Agency:
Downtown Actiemarketing

Art direction:
Ine Reijnen

Copy:
Job van Oel

- b-to-b -

WIA Insurance


WIA (Law Work and Income to Working Capacity) is very complicated and boring stuff for employers and entrepreneurs. Insurance company AEGON made the WIA tangible by showing a real life example, including a ‘real’ record.
Awarded with a Silver Esprix.

Agency:
&KoenseSeverein

Art direction:
Ine Reijnen, Rob Severein

Copy:
Roland van Beveren

- retail / fashion -
The spring brochure by fashion brand DIDI is full of longing for summer. Romantic, sunny, dreamy. Only for DIDI women and DIDI girls. Completed with a package of display materials, posters, showcards, POS, etc.

Client:
DIDI

Art direction:
Ine Reijnen, Michele Matthijsen

Photography:
Edel Verzijl

Styling:
Maarten Spruyt