- activation -
ABN AMRO Student Bank Account


Promotion by ABN AMRO Student Bank Account. Every student who opened a bank account, got a free king size Chester. It was a huge succes. (‘bank’ means also ‘sofa’ in Dutch). National newspaper Trouw got a special cover during the introduction week with a huge headline: Smart Student Cheats Bank (also meaning: Smart Student Lifts Sofa). Awarded with a Golden PMDC Award and a Bronze Esprix.

Agency:
Downtown Actiemarketing

Art direction:
Ine Reijnen

Copy:
Job van Oel