- activatie -
VIVA’s Summer Do Book


The Summer Do Book by women’s weekly magazine VIVA published a smaller version of the unique quartet game Sextet in an edition of 100,000. ‘Please can you pass me the Viagra?’.

There was a multi-guerrilla promotion with provocative billboards, a plastic spade and ‘sand body contest’ sampled on sunny beaches, stickers and free postcards. Message: go do something réally fun! For example: playing Sextet.

Client:
Sanoma Uitgevers / Viva

Concept & design:
Ine Reijnen, Greet Egbers