- online / event  -
Rock Your Bottom

An interactive, multi media Hilfiger Denim fit guide with a touchscreen in Milano, Italy. Through a quick test you will discover which type you are and what jeans you fit best. A webcam took a picture that was projected XXL on buildings in Milano on Saturday nights. The jeans test was accompanied by a hypnotizing screensaver and window stickers.

Hilfiger Denim website
An inspiring website, with fashion images, shot in the famous Neon Boneyard near Las Vegas, USA. Including an interactive fit guide.

Joyride event
A promotion with ELLEgirl Magazine to celebrate the opening of the Hilfiger Denim store in Amsterdam’s PC Hooftstraat. More than 15,000 young women applied on ellegirl.nl and 200 winners could pick-up a Limited Edition ELLEgirl Jeans in Amsterdam. The PC Hooft Street was filled with muscle cars (and muscle boys) and long waiting lines. Logo, POS, ads, banners, e-dm and 8 muscle cars.

Agency:
Tommy Hilfiger Europe / Hilfiger Denim

Concept en art direction:
Ine Reijnen, Jristian Limsico, Marcel Bos