- direct marketing -
Funeral Insurance


How to make a funeral insurance discussable? By offering a creative ‘split book’ together with a quotation. Partners could discuss their funeral by flipping the pages and think of their own favorite flowers and music. Each could use one half of the book, and together it created a inspirational talking piece. Because you never know… The book created a lot of publicity, and insurances.

Agency:
Rapp Collins

Concept:
Ine Reijnen, Peep van der Molen

Realisation:
Rapp Collins Publishing

Design:
DN30 Concept en Vorm