- event -
Come up with a brilliant stunt to introduce the new Audi A8, on the motor show AutoRAI. But a test drive isn’t possible at the location. So we introduced a helicopter to fly you straight from Amsterdam to the test circuit in Zandvoort. And back to the auto show after the test drive to enjoy more nice new cars. The result: a crowded booth, a ton of free publicity and a honorable mention at the Golden Giraffe Awards.

Agency:
B&S event innovators

Concept:
Ine Reijnen, Roland van Beveren